Many variables go into making any marketing efforts successful and budgeting for social media marketing can be tricky. To be sure that all dollars spent on social media marketing are used wisely, here are some tips to consider.
For your blog posts to rank higher on the SERPs, there are a few SEO (search engine optimization) tactics that can be implemented to help improve your post’s rank on search engines like Google.
Where sales and marketing meet, “smarketing” is born. Smarketing takes two departments that were traditionally at odds and merges them into a one-plus-one-equals-three recipe for success.
There are a variety of ways that hotels and restaurants can optimize social media. They include hosting events; humanizing their brands; managing customer service; nurturing communities; and offering value.
Wondering how to keep your social media skills relevant? Here are a few ways to refresh your repertoire and enhance your social media expertise.
Convenience is the name of the game, and a number of food-related web and mobile services — foodpreneurs, if you will — are making food / restaurant discovery easier.
Every month, our friends Nitrogram provide a summary of how brands and companies evolved on Instagram. Here’s the report for May!
Equip your mobile device with social media applications that let you enjoy the freedom to come and go without ever losing touch.
With so many “best practice” articles out there, it can be difficult to assess what works best for you, your company, or your client. The best social media strategy must consider the context of industry, goals, and audience.
© 2025 Social Hospitality, LLC. All rights reserved.