Moving your business online is a no-brainer in the current era of digitalization. A BigCommerce survey revealed 96% of Americans shop online. They also spend an average of five hours per week purchasing items online. If you don't provide customers with an online platform to purchase your products, you’re likely…

Tech companies struggle to connect with customers for a very simple reason. Their technologies stem from ingenious engineering, and engineers are habitually analytical and logical. Ask an engineer to develop a system, and they’re in their element. But ask them to explain it, particularly to a non-technical audience, and they’ll…

Seasonal SEO strategies are often overlooked, yet can be highly beneficial to explore. Search Engine Optimization (SEO) is a series of methods that aim to optimize your website's search engine's visibility. This means that when someone goes to Google, Bing, or any other search engine, you want your website to…

With an economy that flops around like a beached flounder, it can be challenging to know how to safely build your business. The ever-changing market can also lead to insecurity, bobbing sales, and weakened marketing campaigns. So, how are you supposed to know what perspective to have about the future?…