Generally speaking, the power of social networks rises from the collective power of individual users. When combined with the power of technology, the potential of social media marketing is unlimited. Just as customers, markets and technology change, however, social media also changes. As time passes, new tools and tactics can…

If there’s one thing every business owner knows: it’s cheaper to keep existing customers happy than to attract new ones. That can be easier said than done. In order to build brand loyalty, you must match your specific users' habits. Because all customers are different, it's most cost effective to…

Identifying new, innovative ways to attract millennials likely is priority No. 1 in various company marketing departments. But while millennials are — and will continue to be — a key sales demographic, some companies are already looking past this cohort in the hopes of reaching America's next generation of consumers:…