Featured Blog Posts

The Complete Guide to Grabbing a Millennial’s Attention: Influencer Marketing

With the option to skip ads and mute the TV, it’s next to impossible to grab Millennials' attention with old-school tactics. Influencer marketing is now a key strategy to reach this demographic. Influencers are people young folks follow, like, and tweet about. They’re like celebrities, but more accessible. They frequently…

Using Pinterest to Promote Weddings: A Hotel Case Study

The wedding industry is a large business driver for hotels. Using social media to leverage this opportunity is becoming incredibly common. Pinterest, specifically, has become a hub for women to map out details of their big day, so utilizing Pinterest is especially relevant. While hotels can use Pinterest in a…

Sensory Marketing for Hotels: “Sensual” Tips to Attract Customers

You must give your customers what they want on a physical or tangible level in order to engage to them. For example, customers expect a well-appointed guest room; they want to know the hotel has availability on select dates; and is in a desirable location. However, it's also beneficial to…

DoubleTree by Hilton Inspires Through “Your Warm Cookie Awaits” Campaign

Nearly 100 years ago, Conrad Hilton shared his vision to fill the earth with the light and warmth of hospitality. DoubleTree by Hilton – one of Hilton’s 14 brands – brings to life that vision every day, starting with its signature, warm DoubleTree Cookie welcome. The brand is elevating its sweet and unique…
Maggianos on Instagram

Cheers to Instagram

Not only is Maggiano’s Little Italy encouraging users to follow their Instagram account, they are also asking diners to share photos taken at the restaurant on Twitter with the hashtag, #Maggianos.

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Love Artwork at Va Welcome Center

Love, Art, Hashtags, and Season Passes

On May 5, Kings Dominion, a popular amusement park near Richmond, will be the latest place in the state to have LOVE pop up, and with it, a chance to win one of 25 season passes being awarded by the Virginia Tourism Corporation.

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Social Media in One Word

I asked Facebook fans to describe in words what their favorite thing is about social media. Answers included things like: flexibility, community, connection, dynamic, engagement,

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