How Hotels Capitalize on Social Media Marketing
As hotels develop their social profiles and embrace social media marketing, followers develop loyal bonds to these brands.
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Using Instagram Direct To Market Your Hotel
Instagram Direct builds on the traditional Instagram platform by adding the ability to share photos, videos, and messages with specific people. You can send them to your “followers” in general or to selected individuals. Recipients will be able to see your message immediately and respond. And, as an added bonus, you will be able to find out who has viewed your picture or video and who has “liked” it.
Starwood Hotels & Resorts Among First to Feature Instagram on All Property Websites
Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, and Starwood Hotels & Resorts Worldwide, Inc. recently announced an industry-leading integration with Instagram on all of its websites worldwide.
Brands Already Using Instagram Direct for Marketing
Instagram Direct just arrived, and brands are already seizing the opportunity to create special connections with customers.
How Australia’s Biggest Cycling Event is Leveraging Social Media
The 2014 Santos Tour Down Under will be held in Adelaide and regional South Australia from January 19-26. The team has been tracking the #PuppetPeloton – a fun promotional gag that can traveling around Australia.
HootSuite Now Monitors Yelp, and TripAdvisor
Effective this week, HootSuite can now monitor reviews on all major review sites. The review feed in HootSuite will be powered by a new app called Reputology (built by a startup run by MIT grads called Reputology.com).
When In Hospitality, Do As Retailers Do
How can the hospitality industry learn from retail’s successes of social media?
Four Seasons Among First Brands to Launch Pinterest’s Place Pins
Four Seasons Hotels and Resorts is among the first companies to receive early launch access to Pinterest’s Place Pins, a new Pinterest feature that encourages exploration by adding details such as the address of the place and phone number to Pins associated with locations.
Destination Branding: How Europe is Going Social
Let’s take a look at Milan, Vienna and Madrid, three of the biggest winter hotspots in Europe, and how they’re faring in terms of online marketing and social media.
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