Social media plays a massive role in the popularity of the once little-known Acai berry. For instance, the hashtag #acaibowl has over 1.39 million posts on Instagram. Learn how Instagram, influencers, and other social media trends helped propel the acai berry craze.
It can be tricky to find new ways to improve your restaurant sales. Ambitious brick-and-mortar business must adapt to digital advances in order to profit. Running a restaurant business means keeping up with challenges as well as emerging tech. With that in mind, introduce these 5 tech improvements to boost your revenue.
While there’s a strong focus on marketing to millennials, the hospitality industry has shifted a lot of attention to Generation Z. If you haven’t started to focus your marketing efforts on the Gen Z demographic, it’s not too late. Here are several reasons to market Gen Z, and how to do it.
Most SEO tools are designed for specific purposes. Create an optimal SEO toolkit to best suit your needs. This will often involve 3-4 different options. To help determine which are best for you, here are nine of the best SEO tools designed to make analysis, implementation, and reporting easier.
Social media advertising allows you to target specific audiences based on geography, purchase habits, and personal preferences. Facebook and Instagram both offer multiple options for paid social marketing. Which one is best for your brand? It depends on reach, demographics, and engagement.
Video streaming moved from an occasional novelty to a viable channel for countless purposes. It also rapidly evolved how we experience the internet — how we consume content, and how we engage in ecommerce. Here are 7 ways the evolution of live video makes a mark:
Psychology-based marketing allows you to reach customers in a different, most personalized way. As a result, your marketing will become more effective and efficient, and build customer relationships that last. Here are five psychological theories and how to integrate them into your restaurant marketing mix.
Like all businesses, law firms and lawyers must employ targeted law firm marketing strategies in order to succeed. If you’re not coming up online, your competitors are. Here are nine useful digital marketing tactics that make your law firm’s marketing strategy more effective.
The Internet can be a double-edged sword for businesses. It’s a fantastic resource for companies to connect with customers. Nevertheless, it’s also easy for unfavorable and/or untrue information to spread. Elliot Legal Group created this infographic to help you spot illegal reviews and know what actions to take when you do.
You’d be hard-pressed to list more than a few companies that don’t have any presence on social media, and a large percentage are very active on Facebook. If you are one of the few businesses that ditched all Facebook marketing efforts, here are some of the repercussions you might face over time.
Boasting one billion active users per month, there is no denying Instagram can help your business be at the forefront of a huge audience. But how can you ensure success on the platform? Here are nine Instagram features you can leverage to take your Instagram marketing strategy to the next level.
Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Here are 10 digital marketing tips for restaurants.
Social media can now make-or-break a restaurant. Building followers and engagement on Instagram is a long-term process. Here are three things restaurants can do right now to see impressive results: implement strategic geotags, reach out to local food influencers, and use first-comment hashtags.
The hospitality industry has integrated AI at a large scale. For example, hotel guests can ask a digital assistant for room service with simple voice commands. Both Amazon and Google released new AI technology to help empower the hospitality industry. Learn More:
Whether you use social media to organically amplify your event’s visibility, run ads, or take your content marketing to the next level with rich media like video, here are some of the best ways to use digital strategies to enrich your event, engage with attendees, and sell tickets.
Social media marketing and search engine optimization (SEO) overlap in many ways. They’re both organic, inbound strategies focused on creating appealing identities to naturally entice visitors. Wondering how these two aspects support each other? Here are seven ways social media strategies can boost your SEO.
Social media strongly influences customer behavior, especially when it comes to food. Instagram marketing can play a huge role in your restaurant’s bottom line. Here are some tips to take your Instagram presence to the next level, along with businesses doing it right.
“Growth hacking” is a popular term these days. For many, though, it’s easier said than done. When it comes to social media, several tried-and-true public relations practices can create effective growth hacking strategies. Here are three key public relations tactics that can help lead to significant growth on social media.
With the rise of social media, a new kind of celebrity emerged: the social media influencer. This introduces a new concept called influencer marketing. Influencer marketing works for most industries, and especially for travel. Influencers are fantastic content creators and their content can make businesses more relatable and attractive to potential customers.