Many people find healthcare professionals through online searches and platforms. Here are three methods to consider for digital marketing in the medical industry.
Search engine optimization is the practice of optimizing your online presence for search results. With the right plan, you can increase your rankings for prominent searches. Here are 10 tips to optimize your SEO rankings.
Micro marketing is an effective marketing tool that makes businesses more appealing to specific consumer segments. In 2020, that may be just what you need to stay on top of your game.
We explore 3 ways Americans adjusted travel expectations to accommodate their health and safety. Hospitality professionals should align their marketing plans with COVID-19 travel trends to accommodate the changing needs and expectations of travelers.
Marketing is crucial to remain on the right track for business growth and profitability. A marketing plan includes an operational document outlining a strategy to reach the target market and prospective leads.
There are many ways to encourage people to stay on your website longer. Here are nine tricks and tips to reduce bounce rates and increase customer engagement.
To maximize your SEO efforts, use underrated link building tactics like interviews, resource pages, partner links, HARO, image reclamation, profile links, linking out/ego bait, second tier link building, and media events.
Check out this list of six ideas for Instagram Stories to make your brand stand out. Implement these Instagram Stories ideas, and you’ll have users flocking to your products and or services in no time.
Revisit your 2020 SEO strategy to include these critical trends: voice search optimization, high-quality educational content, an increased focus on user experience, mobile-optimized websites, and image SEO to make way for visual search.
Should you use webinars or podcasts to diversify your content marketing strategy? The following strengths and drawbacks of each option can help you make an informed decision.
Customer service drives the hospitality industry forward. We take a look at some best examples of stellar customer service in the hospitality industry, including leading technologies and best practices that put smiles on the faces of modern customers.
Want to work from Vegas? As millions continue to work from home, MGM unveiled new “Viva Las Office” packages. They feature luxury accommodations, comfortable workspace, resort perks and air travel partnership with JSX.
Want to create content that is more shareable? Content intelligence can help turn data about content into actionable insights. Check out how you can leverage Content Intelligence to improve your content marketing and distribution efforts.
There are many ways to pivot business 2020. Find ways you can lift your brand experience digitally, make for a smoother customer-to-brand relationship, and take the power back so you’re best prepared for a crisis in the future.
Once you have your social presence established, it’s time to start thinking about growth. If you’re not seeing strong results from your social media marketing campaigns, here are 8 factors to consider to revamp your strategy.
Analyze your email marketing metrics from all angles to determine whether it worked or bombed. No single metric will give you a completely clear picture. Here are the KPIs on which you should focus when evaluating your email marketing efforts.
Visual search is set to become a viable alternative to text or voice search. Despite sounding similar to image search, it’s entirely different. How does visual search work? It’s when an image is used *instead* of a text term. Learn more about this and how it affects SEO in 2020.
Facebook is one of the most powerful social media channels for business, but organic reach always varies. Using Facebook groups allows you to learn from your consumers, gain group insights, create personal connections, and offer customer support.
When it comes to writing for SEO, learn how to maximize your content. Understand how SEO works, and know how to use effective keywords that flow naturally throughout the copy.
The process of starting a business involves discerning unmet needs in the market, writing a business plan, and designing new products or services. If you’re more entrepreneurial than artistic, solve your branding problems with dozens of creative tools available.