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Facebook Study: How the World’s Top 100 Brands Perform

Indivigital recently published a report on the Facebook performance of leading brands. The Facebook study concluded the world’s top 100 brands have an average engagement rate of 0.12 percent (mean) and 0.02 percent (median). The average engagement rate with 74 outliers removed is 0.10 percent (mean). What Did the Facebook Study…

Hospitality Marketing Mistakes that Can Ruin Your Reputation

The internet is an unforgiving place. Customers must trust brands to interact with them online, particularly in the hospitality sphere. One of many hospitality marketing mistakes can cause your efforts to be mute. After all, guests not only pay for accommodations. They also invest time and energy in planning a…

Online Review Trends in 2018

Consumers use online reviews as a research tool when they search for local businesses. As a result, reputation management is a focused part of marketing efforts. 2018 brings many notable shifts among online review trends. The 2018 ReviewTrackers Online Reviews Survey: Statistics and Trends assessed these trends. Here are some of the key…

Case Study: How to Use Social Media to Market Your Resort

Resorts pack all of the fun of the vacation into a single facility with tons of amenities. Although most resorts are near other attractions, it is possible to spend your entire vacation at the resort. This brings the opportunity to market in distinct ways to highlight all the resort has…

Cucina Enoteca Puts the “Social” in “Social Media”

Orange County Italian restaurant Cucina Enoteca has a large social media presence through Facebook and Twitter, especially with their Social Saturdays promotion.

What Spiderman Can Teach Us About Mobile Marketing

AMC Theaters is holding a sweepstakes for The Amazing Spiderman encouraging users to explore their new mobile app to find an entry form. Rather than supplying a basic online form, or guiding people directly to the appropriate page on the mobile site, they encourage people to explore it, thereby allowing people to learn more about the movie as well as experience the usability of the app itself.