If there’s one thing every business owner knows: it’s cheaper to keep existing customers happy than to attract new ones. That can be easier said than done. In order to build brand loyalty, you must match your specific users' habits. Because all customers are different, it's most cost effective to…

Identifying new, innovative ways to attract millennials likely is priority No. 1 in various company marketing departments. But while millennials are — and will continue to be — a key sales demographic, some companies are already looking past this cohort in the hopes of reaching America's next generation of consumers:…

I'm thrilled to be a media sponsor for the upcoming Independent Lodging Congress taking place October 4-6 at the William Vale Hotel in Brooklyn. The Independent Lodging Congress (ILC) is a place of discovery, collaboration and idea generation for owners and operators of independent hotels. Through three days of meaningful…