Sifting Through Social Media Signals
Thanks to Big Data and the new technologies designed to make sense of it all, the hospitality industry can extract valuable bytes of information.
Thanks to Big Data and the new technologies designed to make sense of it all, the hospitality industry can extract valuable bytes of information.
Airlines are engaging more people through social media than any other sector within the travel industry.
How do you hold the attention of your site’s visitors, keep them engaged, and dissuade them from checking out someone else? Provide them a reason to stay.
With more hotels, resorts and private residences being added to its robust pipeline, Four Seasons continues to expand its influence and global footprint.
With Facebook turning 10 years old on February 4th, this infographic looks back at the key milestones the company has had throughout its meteoric rise to becoming the world’s leading social network.
A recent survey conducted by Travel Technology Europe showed that 71% of the people who responded believe that social media, specifically sites like Facebook and Twitter was essential to their business.
Here are some of the hot digital trends for hotel marketing in 2014.
It is important for companies to recognize the significant role that “social proof” plays in the decisions of their customers, and to use it to their own advantage.
Qantas and KLM airlines have instituted technology and personnel that allows them to easily monitor digital conversations posted on social media. Rather than doing a search by keyword, the airline’s customer care teams monitor via GPS co-ordinates.
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