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6 Performance Marketing Channels Expected to Grow

The performance marketing trend has grown in the advertising world. What is performance marketing? It's somewhat similar to influencer marketing but based on outcomes. According to BigCommerce: "Performance Marketing is a combination of paid advertising and brand marketing put together, but only paid out once the completed desired action takes…

How to Set Up a Successful Ecommerce Store

2020 showed us the art of adaptation. Businesses learned how to pivot and shift to digital experiences. Brick-and-mortar business, in particular, had to evolve. There's a lot involved in shifting a business from offline to online. Knowing how to navigate the world of ecommerce is an important component. Ecommerce includes buying…

How to Overcome the Challenges of Influencer Marketing

Social media channels boast over 3.5 billion users worldwide. Most are active on at least one platform every single day. When it comes to executing digital marketing strategies, social media is a no brainer. More and more businesses turn to popular platforms like Instagram, Facebook, Twitter, YouTube, and TikTok to…

9 Tips for Civil Conversation Between People Who Disagree

In today's political environment, the potential for conflict has never been greater. For this reason, it has become increasingly important for people to know how to civilly communicate with others who have different values and opinions. The truth is, people tend to have more in common than they realize, but…

5 Reasons People Aren’t Following You Back on Twitter

There are a few cardinal rules of social media that many business still fail to embrace. Here are 5 reasons people aren’t following you back on Twitter.

Picture Perfect: Top Mobile Apps for Photographers

Magic Hour AppInstragram has been one of the biggest creative mobile apps ever. Here is short list of the best mobile apps for photographers.

Family Travel Made Easy

Before Facebook and Twitter, families traveled based on limited resources. For adventurous people who love to explore, they took on the tasks of researching the destinations that might seem to fit their interests. They would also have to make sure all the accommodations were appropriate for their family, which usually resulted in a lot of phone calls and wishful thinking.

Cucina Enoteca Puts the “Social” in “Social Media”

Orange County Italian restaurant Cucina Enoteca has a large social media presence through Facebook and Twitter, especially with their Social Saturdays promotion.

What Spiderman Can Teach Us About Mobile Marketing

AMC Theaters is holding a sweepstakes for The Amazing Spiderman encouraging users to explore their new mobile app to find an entry form. Rather than supplying a basic online form, or guiding people directly to the appropriate page on the mobile site, they encourage people to explore it, thereby allowing people to learn more about the movie as well as experience the usability of the app itself.