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How to Adapt and Thrive in a Changing World

Change is constant, and so is one more thing: People and organizations resist change. As innovation accelerates, we must learn to adapt. It's also critical to integrate adaptability into organizational structures. This may be the most valuable skillset an individual or an organization can develop. Adapt Existing Assets Towards a…

The Impact of Digital Innovations on Medical Marketing

2020 was no ordinary year. With the impact of the coronavirus pandemic, social justice movements, a struggling U.S. economy, devastating weather events, and political turmoil in an election year, we experienced big changes in our daily lives. These changes left marketing experts scrambling. Even before 2020, the digital revolution affected…

5 Ways to Better Optimize Traffic to Your Website

Looking for new ways to optimize traffic to your website? Website optimization is both an art and a science. It involves using advanced techniques, tools, and experiments. The goal is to enhance the effectiveness of your site, grow traffic, boost conversions, and increase overall revenue. Search engine optimization (SEO) involves…

Avoid These 9 Common Local SEO Mistakes

Businesses need all the publicity that they can get. The internet makes it easier for that to be possible. Many people search online to find businesses, so it's imperative for companies to maintain a strong online presence. It's easy to make mistakes when trying to take advantage of local search…

Family Travel Made Easy

Before Facebook and Twitter, families traveled based on limited resources. For adventurous people who love to explore, they took on the tasks of researching the destinations that might seem to fit their interests. They would also have to make sure all the accommodations were appropriate for their family, which usually resulted in a lot of phone calls and wishful thinking.

Cucina Enoteca Puts the “Social” in “Social Media”

Orange County Italian restaurant Cucina Enoteca has a large social media presence through Facebook and Twitter, especially with their Social Saturdays promotion.

What Spiderman Can Teach Us About Mobile Marketing

AMC Theaters is holding a sweepstakes for The Amazing Spiderman encouraging users to explore their new mobile app to find an entry form. Rather than supplying a basic online form, or guiding people directly to the appropriate page on the mobile site, they encourage people to explore it, thereby allowing people to learn more about the movie as well as experience the usability of the app itself.