Instagram consistently works to enhance user experience and keep up with changing trends in the dynamic world of social media. This year alone, Instagram has rolled out several exciting features that shift the way we interact with the platform. From Instagram Subscriptions to Threads and allowing multiple links in bios,…

Most marketing teams focus on a niche target audience when creating marketing campaigns. This makes sense, as you want your initiatives to connect with the same people who will actually buy your products. However, the digital age has somewhat shifted this paradigm. Today, folks from all generations use the same…

In order to run a successful restaurant, you must also have an easy-to-navigate website. Implementing a solid SEO strategy may not be the heart of a good restaurant, but it certainly can help. Here are some SEO practices for restaurants to boost their digital presence and attract customers. Why SEO…

All businesses benefit from the use of data. Data can be especially impactful in marketing. Instead of relying on a hunch, marketers can make informed decisions about how to inspire meaningful engagement with their target audience and create content that leads to conversions. The first and often most challenging step is…