Featured Blog Posts

How to Meet the Expectations of Your Millennial Customers

Accustomed to instant communication, millennials have higher customer service expectations than any previous generation. Salesforce research shows 64% of your millennial customers now expect service in real-time. 67% have higher expectations than they did just a year ago. To meet the growing expectations of millennial consumers, contact centers are now…

How to Push Boundaries and Take Risks With Your Content

In a world of well-crafted, accessible content, yours must stand out above the noise. But how? Experiment with unusual formats or a new medium. Take risks with the subjects you cover. Your willingness to step outside your comfort zone can pay off when done well. That said, this can be…

How to Create a Fantastic Presentation in 5 Easy Steps

If you have a presentation coming up, you may be nervous. This is especially true if you're not familiar with the process of creating a deck or speaking in front of people. But fear not! This guide will show you how to create a fantastic, engaging presentation in five easy…

Tired of Writer’s Block? Here are 5 Useful Tips

Do you find yourself stuck in the same content creation rut? Do you have difficulty finding new creative ideas to write for your work? Is your brain drain causing your stress hormones to skyrocket to an all-time high? Creating powerful content should be a pivotal part of your digital strategy.…

Foursquare Lists Perfect for Destinations

Foursquare’s new “lists” feature is extremely useful feature for destination marketing in that is allows a tourism organization to create customized lists for visitors, such as lists for family-friendly vacations, girlfriend getaways, romantic retreats and other such niche vacations.

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Travel to Italy Without Leaving the US

Il Fornaio Restaurants’ Festa Regionale menu offers the finest in authentic Italian cuisine. Diners who participate in the monthly promotion receive a passport to be stamped during each visit. This is an awesome marketing campaign in that it thrives on the roots of the restaurant, and everything ties in to the concept of traveling through Italy.

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Providing Local LOVE Through Facebook

The Virginia Tourism Corporation is out to prove that love is at the heart of every Virginia vacation. In July, they unveiled oversized LOVE artwork at several Welcome Centers across the state. Then, the local tourism offices jumped into the fun with the Virginia Tourism “Bring LOVE to Your Town” event.

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awkard family photo

Win a Vacation with Your Awkward Family

Embassy Suites Hotels is currently running an “awkward family photo” contest. Promotions like these are great because they encourage “audience” participation, and people are going to share the link around simply based on the fact it’s entertaining.

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tripsketch app

Eco-Friendly Travel Made Easy

TripSketch Green Book is one of the first green travel mobile apps that allows users to download a virtual guidebook of worldwide eco-friendly hotels, attractions, restaurants and travel options.

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Some Good Karma(geddon) for JetBlue

As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.

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