Featured Blog Posts

4 Tips to Remain Relevant as Social Media Evolves

Social media is now at the core of our culture. We use it to connect with friends, share our accomplishments, and find out what’s happening in the world. From TikTok to Instagram, Facebook, and Twitter, nearly 72% of adults in the United States use some form of social media. This…

How to Build a Customer Engagement Strategy

We invest money and effort into marketing campaigns to build relationships with our target audience. We want people to engage with our brands both online and offline. Once people feel connected to your brand, they'll be more inclined to choose you over your competitors. Plus, engagement gets the word of…

The ROI of Leveraging Corporate Social Responsibility

Today’s consumers highly value and prioritize things like sustainability, ethical practices, philanthropy, and equality. People believe building a better and brighter future requires a certain level of social responsibility. Businesses must run differently as individuals make changes in their behaviors to align with these values. Consumers now hold corporations to…
delta airlines

Lose Your Luggage? Not Anymore.

Delta Airlines has implemented a system for travelers to track their checked baggage via the airline carrier’s iPhone app, allowing guests to monitor the whereabouts of their luggage at all times.

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Foursquare Lists Perfect for Destinations

Foursquare’s new “lists” feature is extremely useful feature for destination marketing in that is allows a tourism organization to create customized lists for visitors, such as lists for family-friendly vacations, girlfriend getaways, romantic retreats and other such niche vacations.

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Travel to Italy Without Leaving the US

Il Fornaio Restaurants’ Festa Regionale menu offers the finest in authentic Italian cuisine. Diners who participate in the monthly promotion receive a passport to be stamped during each visit. This is an awesome marketing campaign in that it thrives on the roots of the restaurant, and everything ties in to the concept of traveling through Italy.

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