Roger Smith Hotel Creating a Culture of Content
Roger Smith Hotel is setting a stellar example of engaging consumers both in-person and online.
Roger Smith Hotel is setting a stellar example of engaging consumers both in-person and online.
A behind-the-scenes tour of Cosmopolitan Las Vegas.
The Parc 55 Wyndham hotel uses Twitter and Facebook to let fans and followers know about special deals, special rates strictly for them along with San Francisco news, events and facts.
This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.
Today’s businesses must address more aspects of the customer experience than ever before. In addition to a stellar product or service, you now have many more channels to listen to and participate in, while keeping the experience consistently excellent.
Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.
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