Small business trends constantly evolve. From e-commerce to remote work, things are always changing. Here are a few current trends that might be valuable to your small business.

Social Media Marketing

Billions of people use social media on a daily basis. It’s no wonder social media marketing will continue to grow in the coming years. Marketing through Facebook, Instagram, and LinkedIn allows your business to grow exponentially.

Social media allows you to reach more customers where they are. For example, if you’re targeting the Gen Z demographic, keep an eye on TikTok trends.  This competitive social media market has huge potential. Work with an experienced social media marketing firm to break into a new segment of customers.

VoIP Phone Service

New and improved VoIP phone systems run seamlessly through the internet, connecting wirelessly or through an ethernet port. Integrate your phone system to a VoIP phone service for business interactions to improve your business environment. This allows you to ditch your landline system with little to no flexibility.

Traditional phone systems run through a port in the wall. They’re old-fashioned and most don’t have the capacity to keep up with today’s workplace trends today, like remote work. The traditional phone system does not allow for the easy transfer of calls or messages like a VoIP system can. All that is needed for a system like this is a good solid internet connection; the phone connects to the internet wirelessly or through an ethernet port.

Artificial Intelligence

The use of Artificial Intelligence (AI) will continue to make headway in the small business sector. Combining AI with good data analysis allows businesses to gather massive amounts of data on potential customer segments. Several industries, including aviation and the hospitality industry in general, began to leverage AI.

You can then use the data to grow through intentional marketing and more efficient internal processes. This will help build strong brand recognition. AI within the business realm makes customer personalization to a larger amount of people a piece of cake. Adding value and an individualized customer experience for your market sector will help you take your marketing to the next level.

Video Communications

In today’s high-tech world, there will continue to be an increase in video communication. Traditional press releases do not generate the excitement that they did ten years ago within the marketing world, and videos and live video streaming events have taken their place.

Production of high-quality videos coupled with effective marketing and social media use can give your business a leg up when communicating with the world at large.

Conclusion

Business trends will continue to change each year. 2020 forced companies to re-evaluate how to market during COVID-19. Stay up to date on the trends that might work for your business to grow your business each year.