Qantas and KLM airlines have instituted technology and personnel that allows them to easily monitor digital conversations posted on social media. Rather than doing a search by keyword, the airline’s customer care teams monitor via GPS co-ordinates.
If you are not already incorporating social media into your events, today is the day to start. Here are 3 fun and creative ways to incorporate social media into your next event!
As hotels develop their social profiles and embrace social media marketing, followers develop loyal bonds to these brands.
Instagram Direct builds on the traditional Instagram platform by adding the ability to share photos, videos, and messages with specific people. You can send them to your “followers” in general or to selected individuals. Recipients will be able to see your message immediately and respond. And, as an added bonus, you will be able to find out who has viewed your picture or video and who has “liked” it.
Instagram Direct just arrived, and brands are already seizing the opportunity to create special connections with customers.
How can the hospitality industry learn from retail’s successes of social media?
Let’s take a look at Milan, Vienna and Madrid, three of the biggest winter hotspots in Europe, and how they’re faring in terms of online marketing and social media.
Incorporate these effective strategies into your marketing plan for short- and long-term results. Here are 5 ways social media can enhance guest experience.
The rapid development of renewable power means that it is set to become the world’s second most common energy source by 2016. The hotel industry is among others thinking about sustainability.
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