Featured Blog Posts

Effective Strategies for Managing Social Media Crises

Every social media manager dreads when a negative comment or review appears on one of their brand's social media accounts. It can feel like a personal attack, and the pressure to respond quickly and appropriately can be overwhelming. We know firsthand how challenging it can be to navigate a crisis,…

Tips for Writing an Effective Press Release

In business, there are things you need to do to be successful. One is to produce the best products and provide the best service possible. Another is to have pricing that is competitive within your market. Skilled, dedicated employees are also vital and you want to be sure they are…

4 Budget-Friendly Marketing Ideas For Small Businesses

Part of growing a business is to spend time, money, and effort on marketing. This goal is attainable for large companies because they're more established and can set aside a generous marketing budget. But it's a different story for small businesses. Fortunately, small businesses can leverage many budget-friendly marketing ideas…

The Secrets to Running a High-Performing Amazon Advertising Campaign

Amazon advertising campaigns are a powerful tool for businesses to promote their products. They allow brands to reach potential customers on the world's largest online marketplace. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on…

3 Website Design Tips To Boost Conversions and Sales

You only get one chance to make a first impression. 94% of your website visitor’s first impressions are directly connected to the overall look and feel of your site. If you aren’t sure how to design the most impressive website for your business, use these three website design tips to boost conversions and sales.

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How to use Online Reviews in your SEO Strategy

Online buyers usually read 10-20 reviews before making a purchase. To leverage customer reviews for SEO, it’s critical to address each review, turn negative reviews into a positive experience by addressing the issues, and optimize SEO keywords based on customer feedback.

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10 Key Skills for a Career in Data Science

Data scientists need a range of both technical and non-technical expertise. Pursue data science online training to develop the skills necessary for a successful career in this area. In addition to the skills developed during training, here are ten skills and knowledge areas that are essential for a career in data science.

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How to Lower Business Procurement Costs

Procurement is a vital business process that involves the acquisition of resources necessary to keep daily operations running smoothly. Letting your procurement costs get out of control can be detrimental to the bottom line of your business and company culture. Here is a look at a few smart ways to reduce your procurement costs.

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