Social media advertising allows you to target specific audiences based on geography, purchase habits, and personal preferences. Facebook and Instagram both offer multiple options for paid social marketing. Which one is best for your brand? It depends on reach, demographics, and engagement.
Video streaming moved from an occasional novelty to a viable channel for countless purposes. It also rapidly evolved how we experience the internet — how we consume content, and how we engage in ecommerce. Here are 7 ways the evolution of live video makes a mark:
Psychology-based marketing allows you to reach customers in a different, most personalized way. As a result, your marketing will become more effective and efficient, and build customer relationships that last. Here are five psychological theories and how to integrate them into your restaurant marketing mix.
Like all businesses, law firms and lawyers must employ targeted law firm marketing strategies in order to succeed. If you’re not coming up online, your competitors are. Here are nine useful digital marketing tactics that make your law firm’s marketing strategy more effective.
Thanks to machine learning, chatbots can easily recognize customers and their motivations. They can also be more efficient and play a critical role in building a stronger digital bond with your customers.
The Internet can be a double-edged sword for businesses. It’s a fantastic resource for companies to connect with customers. Nevertheless, it’s also easy for unfavorable and/or untrue information to spread. Elliot Legal Group created this infographic to help you spot illegal reviews and know what actions to take when you do.
You’d be hard-pressed to list more than a few companies that don’t have any presence on social media, and a large percentage are very active on Facebook. If you are one of the few businesses that ditched all Facebook marketing efforts, here are some of the repercussions you might face over time.
Boasting one billion active users per month, there is no denying Instagram can help your business be at the forefront of a huge audience. But how can you ensure success on the platform? Here are nine Instagram features you can leverage to take your Instagram marketing strategy to the next level.
Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Here are 10 digital marketing tips for restaurants.
