3 Lessons Learned from 2017’s Top Business Fails
From blunders and missteps to plain-old poor decision-making, here are three of the top epic business fails from 2017 and what we can learn from them.
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How Storytelling Can Help Increase Your Restaurant’s Sales
There is no tool more powerful than storytelling, and there are many ways storytelling can help increase restaurant sales. We look at some examples of businesses telling their stories.
7 Tips on How To Increase Your Social Media Following
You must be strategic about growing your social media following. Social media marketing also has a huge impact on customer satisfaction. Here are seven tips to increase your social media following and stay ahead of the competition.
3 Keys to Growing Your Online Brand
The process of growing your online brand involves continually extending your domain of authority and influence and make your online presence increasingly compelling and competitive. Luckily, there are many strategies you can utilize to realize this objective. Here are three of them.
The Complete Guide to Grabbing a Millennial’s Attention: Influencer Marketing
If you’re a company that targets millennials, influencer marketing may be your best bet. But before you Google the most influential bloggers, there are a few things to take into consideration.
Using Pinterest to Promote Weddings: A Hotel Case Study
The wedding industry is a large business driver for hotels. Many women use Pinterest to plan their big days, so Four Season Hotels and Resorts partnered with BridalGuide.com for a wedding-focused Pinterest contest.
Sensory Marketing for Hotels: “Sensual” Tips to Attract Customers
It’s beneficial for hotels to employ sensory marketing tactics. By focusing on all the senses, you may be able to appeal to your guests on a more profound and memorable level.
DoubleTree by Hilton Inspires Through “Your Warm Cookie Awaits” Campaign
DoubleTree launched its latest integrated marketing campaign, “Your Warm Cookie Awaits” which has refreshed creative, PR, social media, digital and other activations to inspire a more welcoming world.
Hotel Pros to Convene in Brooklyn for Independent Lodging Congress
Anyone interested in 2017 hotel trends and connecting with independent hotel leaders would be remiss to not consider this event! Independent Lodging Congress is in Brooklyn October 4-6.
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