4 Ways to Lower the Cost of Customer Acquisition
Here are tips on identifying your customer acquisition cost metrics and implementing digital strategies to lower the cost of customer acquisition.
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How Millennials Drive Change for the Hospitality Industry
Hotels becoming greener, healthier, and offering free WiFi are among the millennial-geared elements affecting hospitality marketing in 2016.
How Online Reviews Have Changed the Hotel Industry [Infographic]
The popularity and reach of online review platforms has grown rapidly. Hotels need to ensure they have a flawless online reputation. 85% of travellers read
8 Qualities of Great Content and How to Write Compelling Headlines
You need powerful and compelling content to draw people to your website. Here are 8 qualities of great content and how to write compelling headlines.
Social Media Hardware and Software Your Marketing Team Needs
Here are a few examples of hardware and software your marketing team can use to enhance your social media presence and build your network.
LA Agency Hires Celebrated Blogger as “Food Artist-in-Residence”
LA agency High Wide & Handsome hired renowned food blogger Julie Lee of Julie’s Kitchen to be the agency’s “food artist-in-residence.”
Holiday Marketing 2015: How to Sell More Stuff [Infographic]
The holidays are upon us, which means it’s time to get moving with your holiday marketing campaigns.
How to Harness the Power of Emotion on Social Media
Buying is an inherently emotional act. When a customer decides on a purchase, they go about it not through a series of rational thought, but because of how it made them feel. Here’s how you can form a positive emotional connection through your social media channels.
4 Ways to Optimize Holiday Marketing on Social Media
The holiday season is fast approaching and it’s never too soon to start holiday marketing. Here are 4 ways hospitality industry can leverage holiday marketing on social media.
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