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Maximizing Event Attendance Through Text Messaging

Text message marketing is still the most powerful, most direct, least expensive and most personal way to keep the masses informed about your event.

The Selfie Phenomenon: How To Take the Best Selfies

The number of brands using selfies on Facebook and Twitter are riding. So, here is some gear that can help your brand take the best selfies yet.

The Sponsored Social Approach

According to Entrepreneur.com, sponsored social is ranked first among channels for overall effectiveness, beating celebrity marketing, experimental marketing, and TV advertising.

5 Ways to Use Customer Service Stories to Boost Online Credibility

Ensure you can bring in more business thanks to excellent customer service by leveraging the power of testimonials, case studies and unique customer service channels to build trust with potential customers and keep your current ones happy.

How 3 Booming Brands Successfully Built Intrigue with SnapChat Marketing

GrubHub, Audi, and Sour Patch Kids are using Snapchat marketing and brand campaigns to reach millennials.

How to Target the “Always-On” Consumer

This infographic shows how the “Always-On” consumer offers businesses a chance to connect with consumers 24/7 at home, at work, and everything in between.

How Do Star Ratings Determine the Quality of Hotels in Europe?

Hotels with three stars are reserved exclusively for the nation’s highest end boutique and chain hotels. Here’s more about European hotel star rating systems.

4 Smart Moves for Hospitality Marketers on Facebook

Hospitality marketers should make use of Facebook’s free engagement tactics to increase sales and leverage their hotel’s brand on the platform.

Customer is King: Why Businesses Should Focus on the Customer

In order to focus on the customer, businesses should encourage feedback, have fast responses, and use reputation management to better customer relations.

Social Hospitality

Social Hospitality

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