Every generation has its own “rules” on how to approach a certain brand or product. Each one is different. But with technology, younger generations now think alike. Millennials and Generation Z now make up a greater part of the world’s population. And, they use technology on a daily basis. That…

As a real estate professional, you know people are shopping for homes differently. The ease of looking online for properties makes old-school marketing efforts inept. In fact, one report from 2013 found 90% of home buyers searched for houses online as a part of their process — 7 years ago!…

Before the inception of social media marketing, brands used traditional marketing channels to reach out and engage with consumers. Online social networks make communicating with consumers a breeze. Marketing is also easier and highly targeted for brands. By 2020, more than 5 billion people will use social media platforms—roughly two-thirds…

Internet-based phone connections aren't new, but both businesses and residential customers don't have a lot of experience with them. While many early adopters use them since at least the early 2000s, they're often seen as a replacement for landline phones. Tech enthusiasts opted into home broadband as soon as it…