Brands Already Using Instagram Direct for Marketing
Instagram Direct just arrived, and brands are already seizing the opportunity to create special connections with customers.
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How Australia’s Biggest Cycling Event is Leveraging Social Media
The 2014 Santos Tour Down Under will be held in Adelaide and regional South Australia from January 19-26. The team has been tracking the #PuppetPeloton – a fun promotional gag that can traveling around Australia.
HootSuite Now Monitors Yelp, and TripAdvisor
Effective this week, HootSuite can now monitor reviews on all major review sites. The review feed in HootSuite will be powered by a new app called Reputology (built by a startup run by MIT grads called Reputology.com).
When In Hospitality, Do As Retailers Do
How can the hospitality industry learn from retail’s successes of social media?
Four Seasons Among First Brands to Launch Pinterest’s Place Pins
Four Seasons Hotels and Resorts is among the first companies to receive early launch access to Pinterest’s Place Pins, a new Pinterest feature that encourages exploration by adding details such as the address of the place and phone number to Pins associated with locations.
Destination Branding: How Europe is Going Social
Let’s take a look at Milan, Vienna and Madrid, three of the biggest winter hotspots in Europe, and how they’re faring in terms of online marketing and social media.
Five Ways Social Media Can Enhance Guest Experience
Incorporate these effective strategies into your marketing plan for short- and long-term results. Here are 5 ways social media can enhance guest experience.
Loews Allowing Guests to Book Through Twitter
Loews Hotels & Resorts proves that there’s more to social media than rants, raves and random hashtags with the launch of Loews Hotels Social Reservations—allowing guests to book their hotel stays directly via Twitter.
Expedia Sponsors Passports with Purpose Travel Blogging Fundraiser to Build Schools in Mali
Expedia.com is the platinum sponsor of Passports with Purpose, a community fundraiser powered by travel bloggers that aims to raise $115,000 for buildOn.
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