Marketing to millennials can be tricky. These 17–36-year-olds are 2.5x more likely than other generations to be early adopters when it comes to technology. They’re also, of course, connected—to the internet, to their devices, to social media platforms. What do you know about millennials? Their years of birth span from…

It's vital to keep customers happy and provide a great experience to improve customer retention at your restaurant. Loyal customers stimulate regular revenue and often turn into brand advocates. When they recommend your business to friends and family, you can gain new customers, too. According to Harvard Business School, “increasing…

Technology has transformed travel. We have more access to information, recommendations, and tools. Planning and on-site decision making is unrecognizable compared to 20 years ago. Here are five ways technology is changing travel. 1. Hotel Reservations To select a hotel no longer requires people to approach a desk. More than…

The customer journey reveals a lot. Why do customers purchase certain items from specific vendors? Marketers try to understand how one action leads to the next. Then, they can effectively drive traffic and attract new leads. The problem is: your business is not the only voice -- it's one of…