Featured Blog Posts

Hotel Pros to Convene in Brooklyn for Independent Lodging Congress

The Independent Lodging Congress (ILC) in New York is less than a month away! I'm excited to be a media sponsor for this event to connect with fellow industry pros and gain insight to the latest hotel trends in 2017. Here's a sneak peak at some of these trends: If…

5 Social Media Marketing Trends That Will Make or Break Your Business

Generally speaking, the power of social networks rises from the collective power of individual users. When combined with the power of technology, the potential of social media marketing is unlimited. Just as customers, markets and technology change, however, social media also changes. As time passes, new tools and tactics can…

How to Build Brand Loyalty by Matching User Habits

If there’s one thing every business owner knows: it’s cheaper to keep existing customers happy than to attract new ones. That can be easier said than done. In order to build brand loyalty, you must match your specific users' habits. Because all customers are different, it's most cost effective to…

Gen Z is Coming — Is Your Marketing Department Ready?

Identifying new, innovative ways to attract millennials likely is priority No. 1 in various company marketing departments. But while millennials are — and will continue to be — a key sales demographic, some companies are already looking past this cohort in the hopes of reaching America's next generation of consumers:…
Family Travel

Family Travel Made Easy

Before Facebook and Twitter, families traveled based on limited resources. For adventurous people who love to explore, they took on the tasks of researching the destinations that might seem to fit their interests. They would also have to make sure all the accommodations were appropriate for their family, which usually resulted in a lot of phone calls and wishful thinking.

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Summer Drinks

Open Bar BBQ: Great Summer Drink Ideas to Beat the Heat

With summer, heat rides high; and the late afternoon social hour shifts outside for talks around the glowing coals of the family barbecue, while the sizzling grill-top delights provide the soundtrack to the evening. Enjoy these refreshingly cool and simple drink recipes to help beat the heat this summer.

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Spiderman

What Spiderman Can Teach Us About Mobile Marketing

AMC Theaters is holding a sweepstakes for The Amazing Spiderman encouraging users to explore their new mobile app to find an entry form. Rather than supplying a basic online form, or guiding people directly to the appropriate page on the mobile site, they encourage people to explore it, thereby allowing people to learn more about the movie as well as experience the usability of the app itself.

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