With Google Analytics, you can set up your remarketing strategy by demographics, time, and interests. You can also layer these filters to hone in on the information you need. Re-engaging users from a list of cookies or advertising iD’s can be challenging, but thankfully Google Analytics has powerful tools to help. Although these advanced…

Brand building is a key ingredient to your business’ success. One way to do that is through utilizing social media to portray the kind of image that you want your potential clients to see. Having your own website is indeed important to establish authority, but social media platforms are the…

Technology will be a disruptive force in the hospitality industry in 2017. Hoteliers need to take proactive steps to sustain growth, Deloitte's latest travel and hospitality industry outlook report says. Hotels face a more competitive environment due to online privacy accommodation aggregators flooding the increasingly mobile market with new inventory.…

Tourism to different countries is a thriving business. Top tourist locations, like France, the United States and Spain, get over 65 million tourists every year. Are you looking to get more international  tourists to stay at your hotel? To help you stay competitive, it’s an important target market you need…