Featured Blog Posts

Tips for Writing an Effective Press Release

In business, there are things you need to do to be successful. One is to produce the best products and provide the best service possible. Another is to have pricing that is competitive within your market. Skilled, dedicated employees are also vital and you want to be sure they are…

4 Budget-Friendly Marketing Ideas For Small Businesses

Part of growing a business is to spend time, money, and effort on marketing. This goal is attainable for large companies because they're more established and can set aside a generous marketing budget. But it's a different story for small businesses. Fortunately, small businesses can leverage many budget-friendly marketing ideas…

The Secrets to Running a High-Performing Amazon Advertising Campaign

Amazon advertising campaigns are a powerful tool for businesses to promote their products. They allow brands to reach potential customers on the world's largest online marketplace. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on…

How to Create Your Own Branded Hashtags on Social Media

Social media has become a crucial part of any successful marketing strategy, and creating your own branded hashtags can help you stand out in the crowded online world. Branded hashtags allow you to group your content and make it easier for your audience to find and engage with your posts.…

“Twitter Tasting” with Whole Foods

Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.

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$2 Off A Large Sub For Facebook Fans

Quiznos just sent out an email to their subscribers inviting them to “meet the new Quiznos Toaster.” In order to do this, however, you must first “like” their Facebook page. Here’s five reasons this is great marketing.

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An Online Taste of Venezuela

Coupa Café is a lively Venezuelan restaurant featuring a completely new style of international dining. Not only does Camelia Coupal own and operate the Beverly Hills location, she also maintains their social media.

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The Flavor Tourism Experience

“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…

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