Featured Blog Posts

B2B Digital Marketing: Cutting-Edge Strategies for Lead Generation

In the ever-evolving landscape of B2B marketing, the pursuit of qualified leads remains a paramount challenge for businesses. Success in the B2B space now hinges on adapting to the changing dynamics of digital marketing. The digital era has redefined the essentials of marketing, with online presence and brand authority taking…

The Rise of Virtual Restaurants: Navigating the Digital-First Dining Landscape

In the wake of the global pandemic, our daily lives transformed in a way that extended far beyond wearing masks and keeping our distance. Lockdowns and social restrictions ushered in a new way of life, redefining how we work, socialize, and even dine. Routines shifted, and homes turned into multipurpose…

Social Media Etiquette 101: The Dos and Don’ts of Posting on Social Media

In today's digital world, maintaining proper social media etiquette is essential. It not only shapes our online presence but also nurtures relationships and facilitates successful business interactions. This etiquette also provides a roadmap for what to share, guiding us toward the kind of content that resonates with our audience. Moreover,…

The Impact of Color and Lighting in Brand Photography

The right photos have the power to sway customer opinions in a matter of seconds, both positively and negatively. As such, carefully consider every image your brand puts out online or in print. This is why brand photography is so important. Below, we’ll go over what brand photography is as…

“Twitter Tasting” with Whole Foods

Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.

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$2 Off A Large Sub For Facebook Fans

Quiznos just sent out an email to their subscribers inviting them to “meet the new Quiznos Toaster.” In order to do this, however, you must first “like” their Facebook page. Here’s five reasons this is great marketing.

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An Online Taste of Venezuela

Coupa Café is a lively Venezuelan restaurant featuring a completely new style of international dining. Not only does Camelia Coupal own and operate the Beverly Hills location, she also maintains their social media.

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The Flavor Tourism Experience

“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…

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