Featured Blog Posts

Leveraging Real-Time Data in Social Media Marketing

Real-time data has become crucial for enhancing social media engagement. As the landscape evolves, businesses rely on immediate insights to adapt strategies and maximize reach. Real-time data refers to up-to-the-minute user interactions on platforms like Facebook and Instagram, enabling quick, informed decisions. This allows marketers to track campaign performance, optimize…

How Hospitality Teams Can Collaborate for Social Media

A cohesive social media strategy is vital for engaging guests and enhancing brand visibility in the ever-evolving hospitality industry. Implementing such brings unique offerings to the table while creating a genuine connection with the audience. However, collaboration among marketing, customer service, and management teams is essential to maximize its effectiveness.…

How to Leverage AI for Smarter Social Media Strategies

Social media has become a battleground for brand relevance. With billions of users scrolling, sharing, and engaging daily, standing out requires more than catchy captions or trendy visuals. It demands precision, adaptability, and a deep understanding of audience behavior. AI is reshaping how brands craft social media strategies. By harnessing…

7 Proven Strategies for Running a Successful Google Ads Campaign

A Google search brings up the ten best results that search engine algorithms decide based on your intent. You may have noticed a sponsored ad on top of these results. This is part of businesses' Google Ads campaigns. If you skipped that link, their campaign managers should have done better. So,…

A Real-Time Restaurant Rewards Program

Mogl, the leading restaurant rewards program with a mission to end hunger, recently announced that it is the first in its category with direct access to real-time data from Visa, MasterCard and American Express transactions.

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Expedia Launches Travel Giveaway Supporting St. Jude

September is National Childhood Cancer Awareness Month. In response, Expedia.com®, the world’s leading online travel company, introduced a month-long campaign featuring travel giveaways and exclusive travel coupons to raise funds in support of St. Jude Children’s Research Hospital.

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National Center for Family Literacy Fundraiser

The National Center for Family Literacy (NCFL) will host its first-ever Social Media Fundraising Party on November 14, 2012 to celebrate National Family Literacy Month. For 24 hours, they plan reach as many people as possible via social media outlets like Twitter, Facebook and various blogs, the goal being for fans and followers donate to NCFL through an online gift of any amount.

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