In this digital age, people prefer to use their smartphones over desktop computers. Online customers, especially those in the millennial bracket, are increasingly turning to mobile applications for purchases and other applications. Smart businesses should make their e-commerce sites mobile-friendly to reach this market. With the increased use of mobile…

About 1.9 billion people use Facebook daily. On average, every adult user spends 33 minutes reading their news, discovering new products, and shopping on the platform. This makes Facebook pages a must-have for almost any business. To connect with your potential customers on Facebook, consider targeted ads. That’s because the…

Social media has come a long way since its debut, evolving into a mainstream marketing tool in less than two decades. Nearly 91.9% of US companies with 100+ employees used social media marketing in 2021. Whether you’re a megacorporation turning over billions in revenue, or a new startup trying to…

With people regularly glued to their phones, marketers have huge opportunities to increase visibility. As social media increases in popularity, marketers must evolve and find new strategies to grab people’s attention. Influencer marketing is one such technique. Since influencer marketing now plays a large role in social buying trends, it can…