If you’re trying to figure out how to reach a younger audience for your business or product, meet Snapchat. This social media platform is highly interactive and used by 50% of consumers between the ages of 15 and 35. Users are 75% likely to “swipe up” to make a purchase…

Digital marketing has become increasingly challenging in recent years. Erratic customer journeys mandate omnichannel marketing; consumer behaviors change; Search Engine Optimization (SEO) remains nigh imperative. Now, marketing to a new generation, marketers continue to embrace inbound marketing as a valued asset and a possible solution. Let's explore this phenomenon in-depth…

Accustomed to instant communication, millennials have higher customer service expectations than any previous generation. Salesforce research shows 64% of your millennial customers now expect service in real-time. 67% have higher expectations than they did just a year ago. To meet the growing expectations of millennial consumers, contact centers are now…

In a world of well-crafted, accessible content, yours must stand out above the noise. But how? Experiment with unusual formats or a new medium. Take risks with the subjects you cover. Your willingness to step outside your comfort zone can pay off when done well. That said, this can be…