Universities are service-oriented business and its important to focus university marketing strategies on highlighting their long-term educational process. Here’s how to take your marketing to the next level.
Here are a few reasons social media marketing for real estate agents will help them stay relevant among today’s younger buyers and sellers.
Here’s how VoIP is specifically benefiting the hospitality industry, though the lessons learned here can be applied to other service-based industries as well.
In this infographic, we discuss the role social media should play for businesses, and explain what is appropriate behavior on the most popular social media websites.
With so many options available, how can hotels create the best romantic hotel experience? Follow these four tips to entice couples to stay at your hotel.
Thanks to Big Data, you can uncover the preferences of your consumers and keep them happy.
Your guests are your most valuable asset--and the competition will do anything to steal them. In order to keep your treasured clientele loyal--and your rivals empty-handed--you need to ensure that ...
Hotels can use YouTube to both increase sales and market their brand to nearly one billion unique users who visit the video sharing platform every month. Here are three tips for marketing executives starting their YouTube campaigns from scratch.
Four Seasons is launching Energy by Four Seasons and, in conjunction, the Four Seasons #30DaysofEnergy Challenge will launch on November 1, with a new “challenge” shared each day on Instagram, Facebook, Twitter and Google+.
The Selling Skills Assessment Tool (SSAT) can improve customer relations by bridging the gap between skills, behavior, and results.
T-Mobile holds the top spot in Socialbakers’ quarterly responsiveness reports multiple times for response rates that get close to 100% across channels. Learn more.
Sponsored by General Electric as a boost to the local redevelopment, a “selfie-station”, coordinated by the Playhouse Square organization, is set up right in the middle of the square.
It seems like every time you flick on the news, another company has announced a new and innovative employee education benefit.
Hospitality pros need to experiment with new approaches and strategies, especially ones that embrace tech. Here are hospitality marketing books to read.
Here are four ways that mobile technology has changed business communications in the hospitality industry, as well as some pros and cons of those changes.
Enhancements to Ritz Carlton’s app allow the creation of personalized travel posters on smart phones and tablets for all Ritz-Carlton App users globally.
Through developing meaningful, relevant content that appealed to the target audience, Avanti Resort was able to grow their Facebook presence significantly.
As new innovations hit the marketplace, the hospitality industry seeks other ways to appeal to their clientele. Cutting-edge technology is the answer.
Totally Rad! debuted the Replichrome Mini filter set for PicTapGo, using the groundbreaking Replichrome Lightroom Presets to combine the beauty of film and the flexibility of digital at the tip of your fingers.
Snapchat celebrates its third birthday this week and there are a variety of ways businesses can integrate unique Spapchat marketing campaigns.