Royal Dutch KLM Airlines is allowing people to choose who they might sit next to on a flight by viewing other travelers’ social media profiles via a program called “Meet and Seat.”
One of the factors that makes Foursquare appealing is that it rewards users with badges for checking into places. Last week, Foursquare unveiled city badges.
EyeforTravel recently surveyed over 500 Asia Pacific (APAC) travel brands about their implementation of social media. 68% have deployed mobile and social media initiatives but are unsure how to “define, achieve and measure success.”
Delta Airlines has implemented a system for travelers to track their checked baggage via the airline carrier’s iPhone app, allowing guests to monitor the whereabouts of their luggage at all times.
Mobile Meteor just debuted a new product designed specifically for inns, Show Me Inn. Show Me Inn is a web application that seamlessly transforms an inn’s website into a mobile-friendly version, allowing customers to easily see rooms, learn about the area and contact the inn to make a reservation.
Chicago-based mobile food truck Bridgeport Pasty, serving large, savory pies, is unlike other trucks in that it is tiny and electric.
Social Commerce is one of the hottest social trends in 2011 and the insightful folks at Useful Social Media have put together an infographic social commerce timeline.
JCPenney is welcoming the holiday season with several new digital initiatives, like the Salvation Army Angel Program and QR Santa Tags
All Nippon Airways (ANA), Japan’s leading airline carrier, recently announced its “Inspiration of Japan” service brand and products will be introduced to the Los Angeles-Narita (Tokyo) route beginning January 2012.
Google+ opened up brand pages today and it’s great to stay ahead of the curve and get your page up and running. There are a few tips to get the most out of your page and make sure people know about it and are able to find you.
It’s essential for any company using social media, especially larger entities, to set forth guidelines so that it’s clear what is acceptable in the space.
Culture, a yogurt truck based in Chicago, sets an awesome example of how food trucks can really take their social media to the next level.
Meeting Burner is a fast, free way to hold online meetings and webinars. They want to build a community of online meeting fanatics who want to change the world by making meeting easier, faster, and more efficient.
While it’s a great thing that more and more businesses are jumping aboard the social media bandwagon, many still aren’t really grasping the point of doing so. There’s a very finite distinction between social media marketing, and merely marketing via social media.
Virgin America has teamed up with American Express for a new Facebook promotion. Through October 20, fans are invited to “elevate your seat” for a chance to win first-class seats and daily prizes.
When thinking about the film Moneyball, I realized the new strategy displayed by Beane could be likened, in many ways, to the evolution of social media.
I told myself I wasn’t going to write a Steve Jobs post, but I’ve succumbed to temptation. I was moved by Steve’s Stanford commencement speech where he talked about connecting the dots.
In 2010, the Vacation Rental Industry generated over $85 billion in revenue. As a result, Joe Stradinger founded JoeOptions as a means of organizing the vacation rental industry around people. In fact, the company is a social marketing platform in itself.
Encouraging brand loyalty is an integral part of influencing repeat business. Stampt is basically a stamp card, but rather than a physical card you have to carry around, you simply download the mobile application.
There are many changes coming to Facebook lately, leaving many businesses wondering how these adjustments will affect fanpages plus interactions with their consumers. There is a new “Friend Activity” option located under the main image of business pages.