Featured Blog Posts

4 Marketing Benefits of Exhibiting at Trade Shows

There are many ways to market your products and services. While websites and social media platforms can generate traffic, diversify your strategies to achieve your goals. For example, trade shows can be an effective avenue to market your business. Boost your marketing efforts in the following ways by participating in…

4 Tips to Remain Relevant as Social Media Evolves

Social media is now at the core of our culture. We use it to connect with friends, share our accomplishments, and find out what’s happening in the world. From TikTok to Instagram, Facebook, and Twitter, nearly 72% of adults in the United States use some form of social media. This…

How to Build a Customer Engagement Strategy

We invest money and effort into marketing campaigns to build relationships with our target audience. We want people to engage with our brands both online and offline. Once people feel connected to your brand, they'll be more inclined to choose you over your competitors. Plus, engagement gets the word of…

The ROI of Leveraging Corporate Social Responsibility

Today’s consumers highly value and prioritize things like sustainability, ethical practices, philanthropy, and equality. People believe building a better and brighter future requires a certain level of social responsibility. Businesses must run differently as individuals make changes in their behaviors to align with these values. Consumers now hold corporations to…

What Hotels Can Do In Response To COVID-19

While nothing can stop the fallout of COVID-19 for hotels, there are several strategies that can help keep business afloat during this time. Focus on reputation management. Develop a prevention and recovery plan. Apply other effective marketing techniques. 

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How to Boost Social Engagement with Twitter Marketing

There are a variety of steps you can take to optimize your Twitter marketing efforts. While your follower count is relevant, engagement takes things further. Here are seven ways to boost your Twitter engagement and gain more brand awareness, leads, and sales through this social network.

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