While it’s a great thing that more and more businesses are jumping aboard the social media bandwagon, many still aren’t really grasping the point of doing so. There’s a very finite distinction between social media marketing, and merely marketing via social media.
Virgin America has teamed up with American Express for a new Facebook promotion. Through October 20, fans are invited to “elevate your seat” for a chance to win first-class seats and daily prizes.
When thinking about the film Moneyball, I realized the new strategy displayed by Beane could be likened, in many ways, to the evolution of social media.
I told myself I wasn’t going to write a Steve Jobs post, but I’ve succumbed to temptation. I was moved by Steve’s Stanford commencement speech where he talked about connecting the dots.
In 2010, the Vacation Rental Industry generated over $85 billion in revenue. As a result, Joe Stradinger founded JoeOptions as a means of organizing the vacation rental industry around people. In fact, the company is a social marketing platform in itself.
Encouraging brand loyalty is an integral part of influencing repeat business. Stampt is basically a stamp card, but rather than a physical card you have to carry around, you simply download the mobile application.
There are many changes coming to Facebook lately, leaving many businesses wondering how these adjustments will affect fanpages plus interactions with their consumers. There is a new “Friend Activity” option located under the main image of business pages.
Starwood Hotels & Resorts Hawaii, which has 11 great properties in Hawaii, just held a Tweetup. But rather than host it at one of their properties or even on the islands, it was in Los Angeles.
There were some great panels at the Food Service Social Media Conference, and one of the stand-outs was on “rewarding brand loyalty.”
Hosted by FohBoh, the leading social-business community for the global restaurant industry, Food Service Social Media Universe (FSMU) was created to bring together restaurant leaders and social media practitioners to share incites and best practices about this rapidly changing landscape.
Sarah Lenssen began a campaign called #Ask5for5 to raise awareness and funds for famine and drought victims. The concept is simple, give $5 and ask five of your friends to give $5
Segerstrom Center for the Arts has done a phenomenal job of keeping fans up-to-date via social media,
Hotels.com has launched a brilliant marketing campaign featuring JT Holmes booking a hotel room via his cell phone as he freefalls through the sky.
With every checkin at Walgreens on Foursquare or Facebook, a flu shot is donated to someone in need.
Dallas-based Two Trucks LLC will launch its food-truck brand, The Butcher’s Son, in October with two Dallas trucks, followed by five trucks in February, ten trucks in May, and, hopefully, a total of 200 trucks by 2014.
Twitter is an engaging place, one that, when surrounded by various commentary on universal happenings, becomes a tempting place to chime in. That said, when you’re representing your business on these channels, the rules are a little bit different.
Foursquare’s new “lists” feature is extremely useful feature for destination marketing in that is allows a tourism organization to create customized lists for visitors, such as lists for family-friendly vacations, girlfriend getaways, romantic retreats and other such niche vacations.
mGuest offers hotels the means to create deeper and more meaningful connections with their guests, thereby increasing awareness of the property and brand, offering an online functional e-concierge service and even facilitating bookings and in-room services.
Il Fornaio Restaurants’ Festa Regionale menu offers the finest in authentic Italian cuisine. Diners who participate in the monthly promotion receive a passport to be stamped during each visit. This is an awesome marketing campaign in that it thrives on the roots of the restaurant, and everything ties in to the concept of traveling through Italy.
Big Train is a leading manufacturer of premium coffees and teas. They offer the ability to subscribe, read reviews and purchase products easily from their Facebook page. To launch their new Fit Frappe, they provided a Klout perk allowing online influencers a chance to test the product and share with friends.