Big Train is a leading manufacturer of premium coffees and teas. They offer the ability to subscribe, read reviews and purchase products easily from their Facebook page. To launch their new Fit Frappe, they provided a Klout perk allowing online influencers a chance to test the product and share with friends.
The Virginia Tourism Corporation is out to prove that love is at the heart of every Virginia vacation. In July, they unveiled oversized LOVE artwork at several Welcome Centers across the state. Then, the local tourism offices jumped into the fun with the Virginia Tourism “Bring LOVE to Your Town” event.
SeeYourImpact.org is partnering with World Vision to provide food, medicine and healthcare to the millions suffering from famine in Ethiopia, Kenya, and Somalia. One supporter, Sarah Lenssen, created a 5for5 campaign – where you give $5 and get 5 of your friends to give $5 too.
Explore Tourism™ Social Media Boot Camp 2011 is a new marketing seminar that focuses on social media marketing for the tourism industry in Mexico.
Yahoo! News recently ran a Forbes article entitled, “Why Facebook is a Threat to Lifestyle Brands.” It argues that the ways we express ourselves via social networks have replaced the expression stimulated by utilizing products of specific brands. Rather, I’d argue it’s enhanced it.
Pepsi had added QR codes to their regularly mass-distributed cups. This is great since it only requires the development of one QR code, yet the distribution is gargantuan in scale.
I purchased a TravelZoo deal a couple months ago. The company went out of business, yet didn’t alert their customers, who made appointments and paid. What’s the proper course of action?
The Gap, one of the largest retail clothing brands, is shaking things up with the debut of its food truck, Pico de Gap. The truck serves to stimulate buzz about Gap’s new 1969 Fall denim collection.
Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.
Embassy Suites Hotels is currently running an “awkward family photo” contest. Promotions like these are great because they encourage “audience” participation, and people are going to share the link around simply based on the fact it’s entertaining.
HootSuite is an efficient social media management tool that is very straightforward and offers a diverse array of functionality. It’s great for multiple-account management, brand monitoring, scheduling content and more.
TripSketch Green Book is one of the first green travel mobile apps that allows users to download a virtual guidebook of worldwide eco-friendly hotels, attractions, restaurants and travel options.
As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.
Shopping malls are beginning to incorporate QR codes into their marketing, allowing shoppers to find out what sales are happening at the mall in real-time. Here are 5 reasons malls should embrace this opportunity.
Munchathan is a food-themed 5K featuring obstacles, entertainment and more. Unique food events are a great way for food trucks to get positive publicity, demonstrate great community relations with both other trucks and customers, and have access to a huge audience in one place.
There’s a greater sense of intimacy following a monumental event as its happening rather than simply reading about afterward. The Beverly Hilton shared William and Kate’s arrival to the Los Angeles hotel with their social media fans.
The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.
The Ritz-Carlton hotel chain is now offering destination advice via Foursquare, making it one of the growing number of luxury brands jumping aboard the geo-location, social media bandwagon.
House of Blues considers social media one of their most valuable marketing outlets. It provides brand awareness as well as an open forum to communicate with fans directly.
Maggiano’s Little Italy sent out a great add to their email database outlining reasons becoming a fan of their Facebook page is a good idea.