AMC Theaters is holding a sweepstakes for The Amazing Spiderman encouraging users to explore their new mobile app to find an entry form. Rather than supplying a basic online form, or guiding people directly to the appropriate page on the mobile site, they encourage people to explore it, thereby allowing people to learn more about the movie as well as experience the usability of the app itself.
Travel + Leisure has announced the winners of its first Social Media in Travel + Tourism Awards (SMITTYS). The 28 winners were selected by a panel of social media and travel industry pros
With Facebook timeline, brands can tell a story. For restaurants, the timeline offers a great opportunity to present their food, atmosphere, culture and history, all while continuing to engage customers.
The Marriott International Career team has just launched a new campaign for job seekers. As a company and as part of all of their recruiting efforts, they wanted to support job seekers with putting their best foot forward in interviews.
As a small business, you have to be ahead of the technology trends. More small shops are taking advantage of mobile applications to connect with their customers. Sometimes it makes sense to embrace a mobile app, but other times, you could be wasting your time.
The Jet Set Pets delivers the latest pet news, information on the hottest pet-friendly hotels and the most-up-to-date information on products for pampered pets and posh pups.
As social media marketers, we've seen it all too often. A brand starts a Twitter account or Facebook page, only to abandon it within a few months, if not weeks. ...