Southwest Airlines Communication Specialist Laurel Moffat spoke on the airline’s successful social media strategy. There were many beneficial insights and lessons only a brand experienced in social media can provide.
“Google Alerts” is a content monitoring system that notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected. It’s a great, straightforward way to gather content for social media channels for several reasons.
“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…
I recently attended Splash Media’s Social Media Bootcamp. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.
This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.
In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.
Social Media events are a great way for hotels and restaurants to gain easy, free exposure. Though offering up freebies to a large audience could initially feel like a loss rather than a gain, the potential ROI of doing so in this context is uniquely unprecedented.
The Palms Hotel in Las Vegas, Nevada is a prime example of a hotel that is taking advantage of the diverse opportunities that reside in social marketing.
Today’s businesses must address more aspects of the customer experience than ever before. In addition to a stellar product or service, you now have many more channels to listen to and participate in, while keeping the experience consistently excellent.
Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.
Restaurants can learn a lot from bloggers and the factors that play into their decision to dine or not dine at certain spots.