I was on some website the other day when I noticed a Macy’s ad that caught my attention. Rather than try to direct people straight to their website, as is the intention with most ads/businesses, it sought to encourage people to head to Macy’s Facebook page.
I came across an article that proposed the question: Is social media in travel over-hyped or under-hyped?
A webinar on the “State of Social Media” outlined current statistics about social media and what 2011 has in store.
Yelp’s purpose is to connect people with great local businesses. It’s a social community where people can share experiences and review businesses that they frequent.
The Virginia Tourism Bureau has taken some unique strides to increase their social viability. Between their ground-breaking iPhone app and life-size mascot, they’re out-of-the-box makes them stand out amongst other destinations.
Gary Vaynerchuk’s SXSW presentation addressed how “we’re living in the beginning of the humanization of business.”
I attended the “Fear and the Art of Creation” panel at SXSW. Presented by Chris Guillebeau and Jonathan Fields, the panel discussed the primal fear that usually underlies our inaction, and the ways that moving from ideation to action can produce success.
An evolving trend in businesses and organizations that contain several different components is a webpage specifically designated to all related social media accounts.
Foodie blogger Molly Wizenberg stresses that the story surrounding a food experience is more valuable than the food itself.
This morning, Guy Kawasaki spoke at South by Southwest on the Art of Enchantment. He then proceeded to offer 10 tips on how to be enchanting. Here’s a basic outline and summary.
The Parc 55 Wyndham hotel uses Twitter and Facebook to let fans and followers know about special deals, special rates strictly for them along with San Francisco news, events and facts.
Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
On Thursday, hundreds of people gathered in the beautiful Renée and Henry Segerstrom Concert Hall in Costa Mesa to hear Seth Godin speak. Organized by Bryan Elliott of LinkedOC, the event provided a unique opportunity to hear first-hand from a highly-respected individual in the marketing world.
Quiznos just sent out an email to their subscribers inviting them to “meet the new Quiznos Toaster.” In order to do this, however, you must first “like” their Facebook page. Here’s five reasons this is great marketing.
Foursquare is a location-based mobile social network that exists thanks to today’s smartphone . If Twitter lets you share your status, Foursquare lets you share your location. You check-in at businesses and friends can see when and where you check in.
Coupa Café is a lively Venezuelan restaurant featuring a completely new style of international dining. Not only does Camelia Coupal own and operate the Beverly Hills location, she also maintains their social media.
The OC Fair & Event Center uses social media to elevate major seasonal and weekly events.
Hotels have made great strides in social media over the past few years; from Twitter to Facebook, and Foursquare and YouTube, there is no limit to how hotels can boost their online presence and increase their customer base.
Daniel N. Calderon, a hospitality leader who has been involved with social media since the late 90s, is a student at the Business and Hospitality Colleges at University of Houston. ...
Victoria Clipper Ferry Service sent out an email solely to alert subscribers of their social media presence.