Featured Blog Posts

6 Performance Marketing Channels Expected to Grow

The performance marketing trend has grown in the advertising world. What is performance marketing? It's somewhat similar to influencer marketing but based on outcomes. According to BigCommerce: "Performance Marketing is a combination of paid advertising and brand marketing put together, but only paid out once the completed desired action takes…

How to Set Up a Successful Ecommerce Store

2020 showed us the art of adaptation. Business learned how to pivot and shift to digital experiences. Brick-and-mortar business in particular had to evolve. There's a lot involved in shifting a business from offline to online. Knowing how to navigate the world of ecommerce is an important component. Ecommerce includes…

How to Overcome the Challenges of Influencer Marketing

Social media channels boast over 3.5 billion users worldwide. Most are active on at least one platform every single day. When it comes to executing digital marketing strategies, social media is a no brainer. More and more businesses turn to popular platforms like Instagram, Facebook, Twitter, YouTube, and TikTok to…

9 Tips for Civil Conversation Between People Who Disagree

In today's political environment, the potential for conflict has never been greater. For this reason, it has become increasingly important for people to know how to civilly communicate with others who have different values and opinions. The truth is, people tend to have more in common than they realize, but…

Will Google Make Yelp Extinct?

Yelp has the reputation for being the review site that matters most to restaurants, but a recent study suggests change is coming. Google Business Listings gain new reviews faster than any other review site including Yelp, TripAdvisor, Facebook and Foursquare. In fact, Google appears to outpacing Yelp by almost 200%.

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Online Review Trends in 2018

Consumers use online reviews as a research tool when they search for local businesses. 2018 brings many notable shifts among online review trends. The “2018 ReviewTrackers Online Reviews Survey: Statistics and Trends” provides insight on these trends along with tips for enhancing reputation management.

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