Le Parc Suite Hotel is holding a contest via Facebook to appoint a “Director of Pet Relations,” the dog that will receive featured placement on Le Parc’s Pet Friendly and Pet Policy Pages.
Royal Dutch KLM Airlines is allowing people to choose who they might sit next to on a flight by viewing other travelers’ social media profiles via a program called “Meet and Seat.”
EyeforTravel recently surveyed over 500 Asia Pacific (APAC) travel brands about their implementation of social media. 68% have deployed mobile and social media initiatives but are unsure how to “define, achieve and measure success.”
While it’s a great thing that more and more businesses are jumping aboard the social media bandwagon, many still aren’t really grasping the point of doing so. There’s a very finite distinction between social media marketing, and merely marketing via social media.