Delta Airlines has implemented a system for travelers to track their checked baggage via the airline carrier’s iPhone app, allowing guests to monitor the whereabouts of their luggage at all times.
Chicago-based mobile food truck Bridgeport Pasty, serving large, savory pies, is unlike other trucks in that it is tiny and electric.
Social Commerce is one of the hottest social trends in 2011 and the insightful folks at Useful Social Media have put together an infographic social commerce timeline.
JCPenney is welcoming the holiday season with several new digital initiatives, like the Salvation Army Angel Program and QR Santa Tags
All Nippon Airways (ANA), Japan’s leading airline carrier, recently announced its “Inspiration of Japan” service brand and products will be introduced to the Los Angeles-Narita (Tokyo) route beginning January 2012.
Google+ opened up brand pages today and it’s great to stay ahead of the curve and get your page up and running. There are a few tips to get the most out of your page and make sure people know about it and are able to find you.
It’s essential for any company using social media, especially larger entities, to set forth guidelines so that it’s clear what is acceptable in the space.
While it’s a great thing that more and more businesses are jumping aboard the social media bandwagon, many still aren’t really grasping the point of doing so. There’s a very finite distinction between social media marketing, and merely marketing via social media.
When thinking about the film Moneyball, I realized the new strategy displayed by Beane could be likened, in many ways, to the evolution of social media.
I told myself I wasn’t going to write a Steve Jobs post, but I’ve succumbed to temptation. I was moved by Steve’s Stanford commencement speech where he talked about connecting the dots.
Encouraging brand loyalty is an integral part of influencing repeat business. Stampt is basically a stamp card, but rather than a physical card you have to carry around, you simply download the mobile application.
There are many changes coming to Facebook lately, leaving many businesses wondering how these adjustments will affect fanpages plus interactions with their consumers. There is a new “Friend Activity” option located under the main image of business pages.
Starwood Hotels & Resorts Hawaii, which has 11 great properties in Hawaii, just held a Tweetup. But rather than host it at one of their properties or even on the islands, it was in Los Angeles.
There were some great panels at the Food Service Social Media Conference, and one of the stand-outs was on “rewarding brand loyalty.”
Hosted by FohBoh, the leading social-business community for the global restaurant industry, Food Service Social Media Universe (FSMU) was created to bring together restaurant leaders and social media practitioners to share incites and best practices about this rapidly changing landscape.
Sarah Lenssen began a campaign called #Ask5for5 to raise awareness and funds for famine and drought victims. The concept is simple, give $5 and ask five of your friends to give $5
Segerstrom Center for the Arts has done a phenomenal job of keeping fans up-to-date via social media,
Hotels.com has launched a brilliant marketing campaign featuring JT Holmes booking a hotel room via his cell phone as he freefalls through the sky.
With every checkin at Walgreens on Foursquare or Facebook, a flu shot is donated to someone in need.
Dallas-based Two Trucks LLC will launch its food-truck brand, The Butcher’s Son, in October with two Dallas trucks, followed by five trucks in February, ten trucks in May, and, hopefully, a total of 200 trucks by 2014.