Do you use social media to engage your customers? Do you know how to use social media to build trust? Which social media platform is best for your product or service? Do you have a well-thought-out strategy for social media advertising? These are pertinent questions to consider when launching your…

Blogging started in the 90s as a form of public online diaries. People shared their experiences and thoughts with the online world. Justin Hall was one of the first bloggers. Through his popularization of this form of writing, he ushered a new component of digital marketing. Today, popular bloggers include…

Building an SEO strategy is a time-consuming process. Link building, technical audits, niche analysis, keyword research — these are just a few of the tasks. Experts try to use special software and tools to automate processes involved in search engine optimization. However, most attempts weren’t sufficient. Others use SEO extensions…

User-generated content (UGC) is a powerful tool that should be present every marketer's arsenal. Afterall, growth is a primary goal of marketing. You're missing an opportunity if you don't take advantage of the reviews, photos, posts, and other content your customers produce. In this post, we'll cover the main benefits…