I was on some website the other day when I noticed a Macy’s ad that caught my attention. Rather than try to direct people straight to their website, as is the intention with most ads/businesses, it sought to encourage people to head to Macy’s Facebook page.
Gary Vaynerchuk’s SXSW presentation addressed how “we’re living in the beginning of the humanization of business.”
Foodie blogger Molly Wizenberg stresses that the story surrounding a food experience is more valuable than the food itself.
The Parc 55 Wyndham hotel uses Twitter and Facebook to let fans and followers know about special deals, special rates strictly for them along with San Francisco news, events and facts.
Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
On Thursday, hundreds of people gathered in the beautiful Renée and Henry Segerstrom Concert Hall in Costa Mesa to hear Seth Godin speak. Organized by Bryan Elliott of LinkedOC, the event provided a unique opportunity to hear first-hand from a highly-respected individual in the marketing world.
Foursquare is a location-based mobile social network that exists thanks to today’s smartphone . If Twitter lets you share your status, Foursquare lets you share your location. You check-in at businesses and friends can see when and where you check in.
The OC Fair & Event Center uses social media to elevate major seasonal and weekly events.
Hotels have made great strides in social media over the past few years; from Twitter to Facebook, and Foursquare and YouTube, there is no limit to how hotels can boost their online presence and increase their customer base.