In a relatively short period, TikTok evolved from just another app to a household staple. Even those who don't identify as one of the 800 million users worldwide know the name and what it's all about. TikTok is a powerful tool for video marketing, allowing brands to reach followers in…

For most of its existence, restaurant marketing focused on a single goal: getting more people through the door. How can you convince a customer to come to your business and spend money on your food? That all changed in 2020. Technological advancements and changes to the industry brought on by COVID-19…

Today’s business owners have a spectacular range of options when it comes to marketing their products or services. The rise of social media platforms and various online tools makes it easier than ever to connect and engage with target audiences. However, the digital era also brings a few unprecedented challenges…

There is a leak in your home. You go to Google and find two plumbers in your vicinity. The first one has a five-star rating and many positive insights from previous users, while the latter one has only three stars and no customer reviews. You choose the first business without…