Pop-ups often have a bad rep. Widely perceived as irritating or frustrating to potential customers, some brands shied away from using them altogether. However, this can be a mistake. Pop-ups have huge potential for every form of call to action. When planning your email marketing strategy, one of the first…

Did you know that 3.8 billion people worldwide actively use social media each day? Hoteliers can’t afford to miss out on this vast audience. The challenge is to know what the best hotel social media platforms are. That way, you can target the right audience without wasting your budget. Why…

Email marketing is useful to connect your brand with genuine leads. It also allows you to nurture them into a conversion funnel and transform the relationship from prospects to customers. The following is an overview of what email marketing is and how it functions as a tool for lead gen.…

Like other social media platforms, trending hashtags are a big part of TikTok. One of the newest popular social media sites, TikTok made quite a splash (especially among millennials and Gen Z). Video content was already popular on platforms like Facebook and Instagram. Then, TikTok created a new, innovative way…