Coronavirus forced everyone to re-adjust their marketing strategies for 2020. If you can still acquire prospects, even amidst the COVID crisis, you're lucky. Hundreds of thousands lost their jobs, and many businesses closed for good. Different industries have been affected in various ways. The hospitality industry was hit incredibly hard,…

Moving your business online is a no-brainer in the current era of digitalization. A BigCommerce survey revealed 96% of Americans shop online. They also spend an average of five hours per week purchasing items online. If you don't provide customers with an online platform to purchase your products, you’re likely…

Tech companies struggle to connect with customers for a very simple reason. Their technologies stem from ingenious engineering, and engineers are habitually analytical and logical. Ask an engineer to develop a system, and they’re in their element. But ask them to explain it, particularly to a non-technical audience, and they’ll…

Seasonal SEO strategies are often overlooked, yet can be highly beneficial to explore. Search Engine Optimization (SEO) is a series of methods that aim to optimize your website's search engine's visibility. This means that when someone goes to Google, Bing, or any other search engine, you want your website to…