More than half the global population of roughly 4.54 billion people is active online. People go online to connect, transact, and be entertained. If they need to catch up with family, they log into social media. If they want to go shopping, they visit e-commerce websites. If they decide to…

Amidst the current COVID-19 pandemic, there is a lot of negativity online and in the news. The hospitality industry has been hit hard, and it can often be difficult to see silver linings in immense uncertainty and tragic circumstances. Nevertheless, some brands have demonstrated how to be good to their…

Creating a compelling Instagram video content strategy is no longer optional. eMarketer predicts 26.9 million new users will join Instagram in 2020. With that, 75.3% of the US businesses are also predicted to be on Instagram by 2020. This evolving scenario paves the path for new marketing trends designed explicitly…

The COVID-19 pandemic is disrupting the hospitality industry more than previous recessions and 9/11. With lockdowns in place all over the world, revenues plummeted due to low occupancy and massive booking cancellations. Hospitality marketing during COVID-19 is tricky at best. Plus, hundreds-of-thousands of hospitality employees are furloughed or laid-off. Some…