Event planning can be stressful. But successful event marketing is even more nuanced. It's complex and requires experience to identify the appropriate marketing mix to sell tickets. This has changed in recent years. The days of word-of-mouth and direct mail are gone. In order to get the visibility needed for…

There's a synergy between social media marketing and search engine optimization (SEO). They're both organic, inbound strategies that focus on creating an appealing identity to naturally entice visitors. Social media is more focused on content quality and brand presence. If you double your SEO efforts, you strengthen your social media…

Social media strongly influences customer behavior. In fact, brands can be built on social media channels. Similarly, established brands use social media to build recognition and increase sales. The restaurant industry is heavily influenced by this trend. There are several ways to approach social media for restaurants and Instagram is…

"Growth hacking" is a popular term these days. For many hoteliers, though, it's easier said than done. A wide range of strategies can work together to fuel growth in the age of digital marketing. Growth can refer to a brand's social media audience, web traffic, or sales. When it comes…