Restaurant marketing is forever changed by Instagram. When you walk into a bakery and order a Triple Cheese Cheesecake, what is the first thing you do when it arrives? If you belong to the Instagram generation, you likely take out your phone to take a picture. You don't yet know…

Because customer loyalty is paramount to business success, it's important to understand the wants and needs of your audience. And with the proliferation of online businesses, many changes have been made with regard to how companies market to their audiences. Whether you're a hotel offering a free night's stay after…

When it is used properly, social media can be a gold mine for businesses. Conversely, your brand's reputation could be damaged when social media is not used properly. Like many tools, social media is a double-edged sword. Its effectiveness is dependent on how it is wielded. In order to use…

Yelp has the reputation for being the review site that matters most to restaurants, but a recent study by Brightlocal suggests that a sea change is coming. Specifically, Google Business listings are gaining new reviews much faster than any other review site including Yelp, TripAdvisor, Facebook and Foursquare. In fact,…