Word-of-mouth used to be sufficient to plan a vacation, make hotel reservations, and/or visit a recreational venue. Now, the emergence of social media impacts virtually every industry including hospitality. During the past 10 years, the percentage of Americans with at least one social media account has increased from 24% to…

The process of growing your online brand involves continually extending your domain of authority and influence. With this in mind, it's important to think about what you can do to make your online presence increasingly compelling and competitive. Luckily, there are many strategies you can utilize to realize this objective.…

With the option to skip ads and mute the TV, it’s next to impossible to grab Millennials' attention with old-school tactics. Influencer marketing is now a key strategy to reach this demographic. Influencers are people young folks follow, like, and tweet about. They’re like celebrities, but more accessible. They frequently…

The wedding industry is a large business driver for hotels. Using social media to leverage this opportunity is becoming incredibly common. Pinterest, specifically, has become a hub for women to map out details of their big day, so utilizing Pinterest is especially relevant. While hotels can use Pinterest in a…