5 Video Marketing Trends to Watch
Online video consumption has skyrocketed. Brands will invest heavily in online video as a way to connect and engage with potential customers. Here are five video marketing trends to watch in 2018.
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How to Use Social Media in the Hospitality Industry the Right Way
There are many challenges in hospitality marketing. In the era of rapid tech advances and ever-so-demanding travelers, it’s even more difficult to know how to use social media in the best way. Here are six tips on how to use social media in an effective way.
Facebook Study: How the World’s Top 100 Brands Perform
Indivigital recently published a report on the Facebook performance of leading brands. The Facebook study concluded the world’s top 100 brands have an average engagement rate of 0.12 percent on Facebook. The average engagement rate with 74 outliers removed is 0.10 percent.
Hospitality Marketing Mistakes that Can Ruin Your Reputation
It takes trust for customers to interact with brands. While it may take ages for a brand to earn a trustworthy reputation, a single marketing mistake can cause it to crash. Here are four marketing tips to ensure your reputation remains in tact.
Case Study: How to Use Social Media to Market Your Resort
If you want to know how to use social media to market your resort, review Westgate Resorts. Through interactive elements, effective calls-to-action, user-generated content, and more, they effectively use social media to sell their resort experience.
How to Re-Purpose Old Content for New Audiences
It can be hard and time-consuming to continuously come up with new ideas for great content. You can save time, effort, and resources by re-purposing content you’ve already created. Here are a few ideas for how to re-purpose old content for new audiences.
Marriott International Partners with “Carpet Dad” for Innovative Hotel Marketing Campaign
Marriott International has always been ahead of the curve when it comes to social media and the travel industry. They’re partnering with social media sensation “Carpet Dad” for a new hotel marketing campaign to build brand awareness.
3 Lessons Learned from 2017’s Top Business Fails
From blunders and missteps to plain-old poor decision-making, here are three of the top epic business fails from 2017 and what we can learn from them.
7 Tips on How To Increase Your Social Media Following
You must be strategic about growing your social media following. Social media marketing also has a huge impact on customer satisfaction. Here are seven tips to increase your social media following and stay ahead of the competition.
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