Featured Blog Posts

How Hospitality Teams Can Collaborate for Social Media

A cohesive social media strategy is vital for engaging guests and enhancing brand visibility in the ever-evolving hospitality industry. Implementing such brings unique offerings to the table while creating a genuine connection with the audience. However, collaboration among marketing, customer service, and management teams is essential to maximize its effectiveness.…

How to Leverage AI for Smarter Social Media Strategies

Social media has become a battleground for brand relevance. With billions of users scrolling, sharing, and engaging daily, standing out requires more than catchy captions or trendy visuals. It demands precision, adaptability, and a deep understanding of audience behavior. AI is reshaping how brands craft social media strategies. By harnessing…

7 Proven Strategies for Running a Successful Google Ads Campaign

A Google search brings up the ten best results that search engine algorithms decide based on your intent. You may have noticed a sponsored ad on top of these results. This is part of businesses' Google Ads campaigns. If you skipped that link, their campaign managers should have done better. So,…

4 Essential Social Media Strategies for Law Firms

Trust is the bedrock of any law firm, and today, it often finds its genesis online. Social media has become more than just a networking tool; it is now a dynamic instrument. It humanizes a firm’s brand and builds credibility long before a consultation is ever scheduled. Consider this: LinkedIn,…

Case Study: Virginia is For Lovers

The Virginia Tourism Bureau has taken some unique strides to increase their social viability. Between their ground-breaking iPhone app and life-size mascot, they’re out-of-the-box makes them stand out amongst other destinations.

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The Flavor Tourism Experience

“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…

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Disneyland-area Hotel Sets the Social Media Bar High

Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.

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