Featured Blog Posts

How to Build a Customer Engagement Strategy

We invest money and effort into marketing campaigns to build relationships with our target audience. We want people to engage with our brands both online and offline. Once people feel connected to your brand, they'll be more inclined to choose you over your competitors. Plus, engagement gets the word of…

The ROI of Leveraging Corporate Social Responsibility

Today’s consumers highly value and prioritize things like sustainability, ethical practices, philanthropy, and equality. People believe building a better and brighter future requires a certain level of social responsibility. Businesses must run differently as individuals make changes in their behaviors to align with these values. Consumers now hold corporations to…

5 Inspiring Email Marketing Automation Examples

If you're like most business owners, you might dread the thought of manually sending out email campaigns. It's a time-consuming task that can be easily forgotten or postponed. Luckily, there are tools available that can automate your email marketing for you. This way, you can focus on your business instead of…

Case Study: Virginia is For Lovers

The Virginia Tourism Bureau has taken some unique strides to increase their social viability. Between their ground-breaking iPhone app and life-size mascot, they’re out-of-the-box makes them stand out amongst other destinations.

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Active Social Outreach Online and Off

This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.

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