Featured Blog Posts

How to Sync Your Social Media Plan With Your SEO Strategy

In the current state of modern digital marketing, very few practices find universal, unquestioned appeal with no objections. However, Search Engine Optimization (SEO) and social media marketing do. Both offer demonstrable return on investment (ROI). But how do they connect? How can you sync your social media plan with your…

The Do’s and Don’ts of Creating Brand Loyalty

Keeping the customers you have is cheaper and more productive than seeking new ones. Many companies find about 80% of their sales come from 20% of their clients. However, brand loyalty doesn’t just magically happen. You must strive for it and encourage your customers to keep coming back to you…

7 Email Copywriting Tips That Convert

Email marketing is an excellent addition to your marketing arsenal. It is a low-cost option that allows brand owners to communicate their core message with current and prospective customers successfully.  However, crafting engaging copy for email is an overwhelming task. Often, you put in effort to create compelling content, but…

How Research and Branding Can Enhance Your Business

If you're a new business owner, how can you tell what works best? How do you know which resources to explore? How can you tell what you need? The answer is simple: Research! Find relevant information you need to run a successful business by researching critical topics. Don't expect to…

Active Social Outreach Online and Off

This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.

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Disneyland-area Hotel Sets the Social Media Bar High

Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.

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