Case Study: How Avanti Resort Grew their Facebook Presence 295%
Through developing meaningful, relevant content that appealed to the target audience, Avanti Resort was able to grow their Facebook presence significantly.
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When Facebook Offers Attack
ResorTime.com took advantage of the new Facebook offers, but it back-fired in unexpected ways. Here is what went wrong and how to get the most out of Facebook offers.
Meet Chicago’s Tamale Guy
The Tamale Guy is a genuine icon of Chicago nightlife, and in recent years, his status and his business has only improved with the help of his loyal following’s use of social media.
A Successful Social Media Campaign: Popchips
Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.
Some Good Karma(geddon) for JetBlue
As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.
Social Media Success Story
Julie Lim of Orange County’s first enomatic wine bar, OC Wine Mart, outlines the ways social media helped skyrocket her business.
Even if Victimized, Remain Professional
After being hacked, a business’ twitter page lashed out online against their attacker. But they did it the wrong way.
Case Study: Virginia is For Lovers
The Virginia Tourism Bureau has taken some unique strides to increase their social viability. Between their ground-breaking iPhone app and life-size mascot, they’re out-of-the-box makes them stand out amongst other destinations.
“Twitter Tasting” with Whole Foods
Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
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