Featured Blog Posts

The Impact of AI on Scaling Personalized Guest Experiences

AI isn’t just for the tech industry. It’s important in multiple sectors, including finance, retail, and education. In the hospitality industry, AI is changing how businesses cater to their guests, enabling smarter and more personalized interactions. Today’s travelers expect experiences tailored to their preferences, like custom room settings and thoughtful…

5 Actionable SEO Tips to Boost Your Google Presence

A strong presence on Google is crucial for online discoverability and business growth, considering that 68% of customer experiences today start with a search engine. Moreover, 53.3% of all website traffic comes from organic searches. Optimizing your website for better rankings on Google can get you consistent, high-quality traffic. First-page…

Digital Marketing Strategies for Small Businesses on a Budget

With today's digital planning tools, automated workflow solutions, and AI technologies, creating a successful small business on a budget is no longer out of reach. Winning digital marketing campaigns can take any business idea to the next level, even if you're just starting. You can achieve your desired results without…

How Payment Platforms Support Omnichannel Transactions

Introduction to Omnichannel Transactions In today's retail landscape, providing a seamless customer experience across multiple channels—such as in-store, online, and mobile—is paramount. This approach, omnichannel retailing, ensures that a consumer's shopping journey is smooth and uninterrupted regardless of the channel used. To achieve this, businesses rely heavily on efficient payment…

Five Reasons to Use Google Alerts

“Google Alerts” is a content monitoring system that notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected. It’s a great, straightforward way to gather content for social media channels for several reasons.

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Social Media in Plain English

I recently attended Splash Media’s Social Media Bootcamp. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.

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The Food Truck Phenomenon

In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.

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