Here are some actionable tips on how you can start crafting your business’ brand through social media engagement.
Instagram announced you can now share photos and videos in both portrait and landscape orientation on their platform.
In order to focus on the customer, businesses should encourage feedback, have fast responses, and use reputation management to better customer relations.
Cross promotion is designed for customers who buy a certain product, with the sole aim of incentivizing customers to buy related products as well.
Geofeedia, a market leader in location-based social media monitoring, intelligence and analysis, debuted the next generation of its social media intelligence platform for marketers.
To launch a new restaurant, make use of social media platforms to reach a wider target audience and give customers frequent updates.
Lake Charles is a tourist destination with new social media marketing techniques to reach wider audience. See how they are raising the bar for social media.
A popular way to market your product is by creating a professional video that reaches a massive audience. Learn how to take your video marketing to the next level.
Through developing meaningful, relevant content that appealed to the target audience, Avanti Resort was able to grow their Facebook presence significantly.
Hotels are using social listening tools to monitor online conversations, in real-time. Here are some top hotels on social media and what they’re doing to optimize their presences.
Many variables go into making any marketing efforts successful and budgeting for social media marketing can be tricky. To be sure that all dollars spent on social media marketing are used wisely, here are some tips to consider.
There are a variety of ways that hotels and restaurants can optimize social media. They include hosting events; humanizing their brands; managing customer service; nurturing communities; and offering value.
With so many “best practice” articles out there, it can be difficult to assess what works best for you, your company, or your client. The best social media strategy must consider the context of industry, goals, and audience.
With a family- friendly and child-focused Facebook Contest called #MaxineTakesManhattan, the Four Seasons Hotel New York aimed to generate awareness about the hotel and increase weekend bookings for families during the summer months.
Looking at some current social media marketing trends and who is using it well, you’ll see where are a few reasons not to ditch social media just yet.
Public relations is the art of maintaining one’s image and reputation. Social media has opened up all new possibilities for PR and the hospitality industry.
If you are not already incorporating social media into your events, today is the day to start. Here are 3 fun and creative ways to incorporate social media into your next event!
As hotels develop their social profiles and embrace social media marketing, followers develop loyal bonds to these brands.
With over 1,000 miles to cover, the first official Four Seasons Food Truck has hit the road. Known as the FS Taste Truck, the vehicle and its tour provides a new, mobile stage for the brand’s culinary talent to connect with their local communities.
Expand your restaurants reach by adding Google+ to your repertoire of social media tools. Google circles and +1 features will help people find you and connect with your page.