Buying is an inherently emotional act. When a customer decides on a purchase, they go about it not through a series of rational thought, but because of how it made them feel. Here’s how you can form a positive emotional connection through your social media channels.
The holiday season is fast approaching and it’s never too soon to start holiday marketing. Here are 4 ways hospitality industry can leverage holiday marketing on social media.
Here are new ways social media sites are encouraging businesses to enhance their customer experience and convert traffic and engagement to actual revenue.
Providing excellent service and quality products are only half the battle. Here are tips to bring customers in to your restaurant, bar, or lounge, and keep them coming back for more.
As a customer, using social media can be a great way to get in touch with a company. As a business, social media for customer relations is essential.
Here are some successful tactics national parks are using to increase customer engagement, improve customer service management and attract more people overall to the parks.
Through e-commerce sites and apps, businesses are seeking to harness the power of the internet to battle against sharing economy startups.
How can you improve on building empathy with your customers? InMoment created an empathy map that allows you to more seamlessly provide customers with a better experience.
An updated algorithm, Facebook Bluetooth Beacons, and Facebook Moments provide many ways travel marketers can leverage Facebook.