Author Debbie Miller

Yahoo! News recently ran a Forbes article entitled, “Why Facebook is a Threat to Lifestyle Brands.” It argues that the ways we express ourselves via social networks have replaced the expression stimulated by utilizing products of specific brands. Rather, I’d argue it’s enhanced it.
Read More
I purchased a TravelZoo deal a couple months ago. The company went out of business, yet didn’t alert their customers, who made appointments and paid. What’s the proper course of action?
Read More
Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.
Read More
As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.
Read More
Munchathan is a food-themed 5K featuring obstacles, entertainment and more. Unique food events are a great way for food trucks to get positive publicity, demonstrate great community relations with both other trucks and customers, and have access to a huge audience in one place.
Read More
There’s a greater sense of intimacy following a monumental event as its happening rather than simply reading about afterward. The Beverly Hilton shared William and Kate’s arrival to the Los Angeles hotel with their social media fans.
Read More
The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.
Read More